By Alex Morgan | January 14, 2026
Raising rent is uncomfortable but necessary. Here's how to time it right, calculate the right amount, and communicate it in a way that keeps great tenants.
Why Many Landlords Are Under-Charging
Studies consistently show that landlords who stay with long-term tenants often charge 10–20% below market rent. That's understandable — the fear of losing a good tenant holds you back. But it creates a compounding problem:
The landlords who build wealth treat rent increases as a regular part of business, not a crisis.
When to Raise Rent
Triggers for a Rent Increase
Annual lease renewal: The natural moment. Tenants expect it, and you have a clear decision point.
Market drift: If comparable units in your area are renting for 10%+ more than you're charging, you're leaving significant money on the table.
Cost increases: Property tax increases, insurance premium spikes, or major capital improvements justify passing some cost to tenants.
After improvements: New appliances, renovated bathrooms, or updated common areas support higher rents.
When NOT to Raise Rent
How Much Should You Raise Rent?
The Market Approach
Search for comparable units within a half-mile radius. What are 2BR apartments renting for this month? Your rent should b